Stagnating Hungarian FMCG market

After a survey of 2,000 households by GfK Hungária, we learned that we did not spend more on FMCG products this year than last year, what is more, we continued to spend less on clothes, travelling and culture. The FMCG market is stagnating despite that households have more money at their disposal. Fact is that they spend more on paying back loans and on making savings than before.

Shoppers are still looking for offers with the best price-value ratio and pay great attention to leaflets advertising promotion campaigns. Recently GfK Hungária made a forecast of the trends on the FCMG market until 2015: according to the realistic and optimistic scenarios there will be an expansion next year, which will slow down from 2012 and stabilise around 3 percent; the pessimistic scenario envisages another deep crisis.