Stable market positions
Liver and sandwich spread sales went above HUF 7 billion in the last two 9-month (January-September) periods. Like-for-like value sales didn’t change bur volume sales decreased by 1 percent. The market positions of different retail channels are stable: discount supermarkets and small shops belonging to chains realise more than half of sales in the category. According to Nielsen’s latest census, 472 discount stores are responsible for more than a quarter of total sales. 3,675 small shops generate one quarter of sales.
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