SPAR: A new brand was born – Zsárizsi, the Parisian pork

By: Trademagazin Date: 2024. 07. 05. 11:43

SPAR launched a new Parisian in collaboration with Atya Zsozé. The new brand was created by the people of the internet after the tiktoker known on social media visited the Regnum meat plant in Bicske and the comment section started.

The Zsárizsi, a limited-edition pork Parisian, was born by popular demand. Apparently, it is the same Made-in-Bicske pork product as the others we find on the shelves of SPAR, but it is different.

Zsárizsi is a symbol of democracy, the victory of the comment section. Its special story began in the spring, when SPAR hosted Father Zsozé at the meat factory in Bicske, so that the opinion leader, revered as a saint by young people, could see live the precise and clean work, as well as the preparation of fresh meat, as well as salami and párizsi sausages. The visit went extremely well, Father Zsozé’s videos were seen by hundreds of thousands of people, but he still got his own from his followers: if he has come so close to the market-leading meat factory, why doesn’t he produce his own Paris?

– We at Spar understand the joke, so we launched a new, pre-packaged párizsi “Recommended by Father Zsozé”. It also represents the same high quality as our other products that are put on the shelves from Regnum Húsüzem, but its packaging is significantly different from the usual. We are confident that we will be able to put a lot of smiles on the customers’ faces – said Károly Németh, marketing manager of SPAR Hungary.