SPAR: unusual sandwich promotion campaign

On 2nd October, the speed of pedestrians was measured by a special speedometer at the Széll Kálmán Square. The people who went to work and school were part of a guerrilla marketing campaign that proved that a rushing gray mornings can be cheered up with a good sandwich.

A special human speedometer measured the speed of passers-by in the morning at Széll Kálmán square in Budapest. However, the operators of the equipment did not penalize the speeders, but were rewarded them with gifts: gave them delicious SPAR enjoy. sandwiches. The unusual speed measurement was actually a guerrilla marketing action that SPAR promotied its enjoy. product line.