Spar Italia Uses Apps, Games To Enhance Shopping Experience
A number of Spar partners across Italy have rolled out mobile apps and games to enhance the shopping experience for customers.
In the Northeast and Emilia-Romagna regions, Aspiag Service is using a mobile app to enhance customer loyalty and brand recognition, through its ‘Despar Tribù’ loyalty scheme.
The app provides store information, access to special offers and loyalty points updates, while a number of in-app games have also driven engagement, with users even setting up social media groups to discuss solutions to the app’s various puzzles.
During the second half of 2019, Aspiag also rolled out mobile payment options in a number of Despar, Eurospar, and Interspar stores, allowing customers to pay with either Apple Pay or Samsung Pay.
Related news
The Munch application against food waste is becoming more and more popular
A large quantity of valuable food goes to waste or…
Read more >Waitrose wins award for animal welfare app
Waitrose has won the Best Retailers Innovation Awards for its…
Read more >Gorillas Launches Private-Label Products In Four European Markets
German grocery delivery app Gorillas has announced the launch of…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >