SPAR commercial wins prize in Cannes

SPAR Hungary’s television commercial for the company’s Regnum meat processing plant won a Silver Dolphin at the Corporate Media & TV Awards in Cannes. This year there were several hundred commercials from nearly 40 countries competing in Cannes. SPAR’s head of communications Márk Maczelka told: the commercial calls viewers’ attention to the dedication of workers and the artisan approach used in production. //