Carrefour launches its first AI-based solution in Spain

By: Trademagazin editor Date: 2025. 07. 11. 11:17

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French retail chain Carrefour has chosen Spain to implement its first AI solution: the virtual assistant called AI.Carrefour is based on Gemini 2.0 technology and will initially support 3,000 employees.

AI.Carrefour virtual assistant is part of the company’s digital strategy to become a technology and data-driven retailer

This article is available for reading in Trade magazin 2025/6-7.

The goal is to prepare employees for the digital transition and improve customer service. In the future the AI assistant will gradually incorporate features that can facilitate AI use at all levels of the company. //