Soproni ‘It is more fun to drink it together’ summer promotion – Own Beer Festival 2015

This promotion was realised between 15 June and 20 August 2015 to support sales of Soproni beer’s classic bottle version in the retail and Horeca channels. Those who purchased the product got a guaranteed gift (a glass of draught beer, bottle opener) or could upload their code to a microsite to win concert tickets to Budapest Park or the main prize: their own Soproni beer festival.The microsite had 806,703 visitors, 44,962 consumers registered to play and uploaded and 224,678 codes. At Robi’s beer festival 6,000 guests drank 2,244 litres of Soproni beer