Corona Beer Teams Up With Snoop Dogg For ‘La Vida Más Fina’ Campaign

Constellation Brands has announced that it has launched its first campaign with rapper Snoop Dogg aimed at unifying the Corona family of brands.

‘La Vida Más Fina’ (the Fine Life) is an integrated marketing campaign that presents an evolved, more optimistic tone for the Corona beer brand.

The campaign will include 15- and 30-second television commercials, to be aired during the NBA playoffs and finals, as well as digital ads, dedicated GIPHY library and PR activities.

ESM