Sneakerness Festival: SPAR is preparing a pop-up store and interactive games

By: Trademagazin Date: 2024. 10. 30. 11:51

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A mini pop-up unit, chill zone and various interactive games await visitors at this year’s Sneakerness Festival at the stand of SPAR, which supports the event. In addition to the introduction of the hottest sneaker and streetwear brands, there will also be a rap battle and sports opportunities at the Millenáris in Budapest, and it will be revealed who will be the “Sneakerhead of the Year”.

After Paris, Amsterdam, Milan, London and Zurich, on November 2-3, 2024, Millenáris in Budapest will host the second Sneakerness Festival, organized by the licensee Dablty, Tamás Trunk. At the sneaker and streetwear fair full of colorful programs, visitors can get to know the latest trends in sneaker fashion, special collabs, and meet personalities of the international sneaker culture, as well as several excellent domestic rappers. At the stand of SPAR Magyarország, the host of the festival, a pop-up shop full of delicacies and interactive games await visitors, and it will also be decided who will be the “Sneakerhead of the Year”.

“Each age has had defining lifestyle trends. The sneaker culture is also extremely popular among today’s youth in Hungary, which is reflected not only in their clothing, but also in their musical taste and lifestyle. Generation Z is very important to SPAR Hungary, we try to get to know their thinking and shopping habits. And the Sneakerness Festival creates an excellent opportunity for this”

– explained Márk Maczelka, SPAR’s communications manager.