SMS busts fake grey cattle

By: trademagazin Date: 2011. 05. 05. 13:08

It is more and more often that the meat of simple cattle are sold as grey cattle meat, because threefold earnings can be reached with this illegal step. The trade mark is also counterfeited, though it can also be checked via SMS.

The Assotiation of Hungarian Grey Cattle Breeders developed an Unified Registration and Identification System (ENAR). Based on the number, customers can also identify the real grey cattle beef.

This figure followed the animal throughout its life and placed on the meat with an advanced identification system. Consumers enough to send the SMS ID to the 06-30-469-14-25 phone number and immediately receive the name of the breeder, the slaughterhouse and place of sale of the product. Of course, only if the advanced identification number is real – writes penzcentrum.hu.

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