SIAL China is about the world's second largest economy

China has officially surpassed Japan as the world’s second largest economy. The nation is also standing at second for Food & Beverage market consumption. SIAL predicts that China’s F&B market consumption will easily take over the number one spot in the coming years.

Asian Young Hope Chef Contest will Crown the No.1 Young Chef in Asia

It certainly takes more than a great leader to make it to the top. A country’s future is often said to be in the hands of young generation. SIAL China contributes its popularity to benefit young society and hospitality industry in Asia.

Following the tremendous success and support received last year, Disciples

Escoffier, in partnership with SIAL China are proud to organize the 3rd edition of Asian Young Hope Chef Contest. This year numerous sponsors have already confirmed their support (San Pellegrino Water, Sweetpearl Sugar, Canadian beef…). SIAL China will also welcome coffee and coffee machine sponsors, wine top glasses, and other renowned international brands to support this meaningful
contest. This year, 2 more challengers between 20 to 25 years old from Vietnam and Philippines are going to compete for the No.1 spot with top young chefs from Korea, Mainland China, HK China, Macau, Thailand and Singapore.

Cooking Trends Area to Attract 1st Class Hospitality Experts

Asian Young Hope Chef Contest will be held inside the Event ‘La Cuisine by SIAL -Cooking Trends Area’. In partnership with Disciples Escoffier, this area will be dedicated to high-level culinary demonstrations. It was a huge success in 2010 attracting more than 50% visitors originated from China’s large HotelRestaurants-Catering service (HoReCa) sector. Many of Asian professionals of the restaurants and hotels industries look for inspiration and innovations in this special area. For its 4th edition, international and Chinese Chefs will concoct innovative and prestigious recipes to arouse visitors' taste buds!

‘La Cuisine/The Kitchen by SIAL’ is a brand new creation to offer original and interactive culinary experiences to all HoReCa visitors. The Cooking Trends Area also gives exhibitors a chance to promote their products to HoReCa professionals and buyers during cooking demonstrations held with the best art-way by international chefs from Mainland China, France, Hong Kong China, Macau China, Korea, Thailand, Vietnam, Singapore and other countries in Europe.

Sponsors will be also given the opportunities to exhibit in the “Hospitality Village”. It is the no.1 spot in China to meet HoReCa visitors.

New Records

Besides SIAL China’s leading position for the professional Food & Beverage & Hospitality industries in Asia, the Edition 2011 will present a record number of international exhibitors. With new countries joining from Malaysia, Vietnam, Iran, Tunisia, Australia, Morocco and Netherlands, SIAL China will present the best for each region. A record number of 35,000+ professional visitors are expected to join the 3-days event.

Where there is a will, there is success. Exhibitors and Visitors in SIAL China have strong wills and high interest to exchange the exhibited products with the world. This show will be the gateway to China’s enormous potential market. And your guidebook to discover the latest Chinese and Worldwide trends.

SIAL China is your biggest professional food & beverage exhibition in China and the no.1 meeting place for the global F&B industry in May 2011!