Shakira is the new face of Activia’s “Dare To Feel Good” international campaign

Activia, the biggest brand within the Danone Dairy portfolio, is set to stage its first-ever global marketing campaign as part of a brand restage, designed to drive the brand's evolving healthy lifestyle positioning. The campaign is centred on an exciting partnership with Shakira as the Colombian-born superstar supports the yogurt brand's new 'Dare to Feel Good' campaign.

Incorporating television, digital, print, outdoor, in-store and public relations, the international collaboration – which launches with a co-ordinated airing of the brand new TV commercial on the 16th March, in over 50 countries worldwide – will bring to life Activia's 'Feeling Good Starts from Within' initiative with a new dance-themed creative that celebrates making your tummy smile.

Filmed in Barcelona, the new TV advertisement features Shakira in a fantasy forest where she is showered with swirls of gold stardust and is seen dancing to express how good she feels inside. Shakira comments: “I believe that taking care of your inner health is the key to personal well-being and the best way for me to communicate about feeling good is through the power of dance.”

Shakira's new song 'Dare (La La La)'- included on her brand new album named “Shakira”, launching on March 25th 2014 – provides the soundtrack to the TV commercial. Developed by Vinizius Young & Rubicam Barcelona, the commercial's renowned production team also includes Oscar winning art director Eugenio Caballero and award winning Javier Aguirresarobe.

On the partnership, Shakira comments: “Part of why I collaborated with Activia to make the new TV commercial was because I wanted to show how taking care of yourself from the inside, helps you to unlock and express your inner health on the outside. As a performer, it's really important for me to be able to express myself on stage and perform at my best for my fans.”