Vivi Sápi in Rossmann’s new commercial

By: Trademagazin Date: 2023. 10. 19. 10:32

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With its advertising campaign launched this summer, Rossmann offers a solution to the small annoyances of everyday life, in their latest film with Vivi Sápi they announce: Believe me, there is no tragedy! After all, we are here with you. Rossmann – We know what you want!

We all tend to live dramatically if the products that are essential for everyday life are not at hand or are running out in our household, and this is no different with drugstore products. Rossmann’s campaign, launched in the summer, draws attention to the fact that even at this time we must not forget that there is no tragedy. After all, Rossmann’s support community stands by us, listens to us and ensures that we solve these challenges together.

One of the special features of the new commercial is that Vivi Sápi, an influencer with more than 780,000 followers on TikTok, also appears in it to a significant extent: the young girl at the beginning and end of the video is in a pink costume, covering herself with a shake, just as for her it’s a relief to see the lights of the nearby Rossmann store.

In addition to Vivi, viewers can see two other new scenes compared to the previous version of the commercial, a smoothie kitchen accident and a sweat stain due to a stressful presentation also appear in the latest version, further confirming that Rossmann can be a solution to all everyday annoyances.