Samsung will showcase its connected lifestyle and built-in appliances at EuroCucina 2024

“Following our Welcome to BESPOKE AI event two weeks ago, we are excited to be able to present our innovations to EuroCucina participants as well

– said Moohyung Lee, head of the customer experience group of Samsung’s digital devices business.

We believe that by connecting devices we can improve the quality of life of users. We are confident that they will find the versatile functions of the new built-in appliances useful, and that our exhibition presented at EuroCucina will be appreciated by visitors.”

The company awaits visitors in its showroom set up at EuroCucina in two main zones – Bespoke AI and Premium Built-in Kitchen. In the Premium Kitchen area, those interested can learn about new built-in appliances that offer revolutionary functions adapted to European lifestyles.