Private Label technical product line at Auchan

Auchan’s new self-branded electrical goods product family, the Qilive has arrived to Hungary The new brand offers both large and small household appliances, audio-visual and information technology products, and their accessories.

Currently, smartphones, tablets and sports camera devices are available, but by the end of the year, 600 different products with a two-year warranty will be available in each of the 19 domestic department stores. The Auchan Magyarország Kft. intends to sell 100 000 Qilive products in 2014 in Hungary, but within a few years the number of sold products can increase substantially.