Lidl launches its own branded mobile service

In the first few months of the year, dthe domestic range can be expanded with a new mobile brand. The Lidl.supermarket chain launches its own branded mobile service.

The business network will not be virtual mobile operator, the business model can be comparable to the Postafon, which entered the market in 2009. In the Lidl’s new network, unique rates, esatblished only for the Lidl will be available on offer, the customer will not contract with the chain but with a mobile service provider – reports hwsw.hu. (mmonline.hu)