Delhaize rolls out private label hybrid products in Belgium

This fall Delhaize Belgium is introducing a new private label hybrid product line, in which some of the animal ingredients are replaced with plant-based ones.

This article is available for reading in Trade magazin 2025/11.

The goal is to promote sustainability and healthier eating without compromising on taste. Delhaize’s hybrid products – such as chicken breast, salami, minced meat and hamburgers – contain 30% less fat and are made with vegetables such as zucchini and butter beans.