Germany’s Norma To Launch Private-Label Chocolate Assortment

German discounter Norma has announced plans to launch a new assortment of high-quality, private-label chocolates under the name Ex­cel­si­or Ma­gie du Cho­co­lat (Excelsior Magic du Chocolat) in September of this year.

The range will include dark and bitter chocolates, pralines and sweet milk chocolates.

The chocolates are made from UTZ or Fairtrade-certified cocoa, Norma said.

ESM