Burger King to Debut Branded Snacks
A licensing agreement with The Inventure Group will put the snacks in retail outlets this fall.
Beginning this month Burger King fans can have it their way
at vending machines, on airlines, and in grocery, convenience, and drug stores,
when the chain plans to lend its name to a line of branded snack chips.
The endeavor is the result of a licensing agreement with
national snack food marketer The Inventure Group, which is also behind a line
of T.G.I. Friday's–branded snack fare. The Inventure Group will offer two snack
chip flavors under the Burger King name, Ketchup & Fries and a yet-to-be
named savory variety that hints at the chain's flame-broiled burgers.
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