Private labels: rankings and records

The market share of private label (PL) products is already 34 percent (in volume) in Hungary – informs the 2018 edition of the Private Label Manufacturers Association (PLMA) yearbook.

PL product sales are likely to keep growing in Hungary, because sales in the discount supermarket channel are growing very fast: these stores now constitute the biggest retail channel ahead of hypermarkets.

PLMA’s yearbook stressed that the popularity of PL products keeps increasing at European level, e.g. in the biggest market, Germany, their share in volume sales reached a record level with 45 percent, in a large part thanks to the PL products of Aldi, Lidl, Netto and Penny Market stores.

From the Visegrád Four counties PL products have the strongest position in Hungary: their share is 33 percent in Slovakia, 32 percent in Poland and 30 percent in the Czech Republic. PLMA’s view is that PL products offer a greater choice to consumers, giving them the opportunity to regularly purchase high-quality FMCG products, which are just as good as manufacturer brands. //