Asda signs up its fridges to keep the UK warm this winter
Supermarket’s freezers will help power 8,500 homes by matching defrost times to blackouts or surges in demand
Hundreds of Asda supermarket stores will help power the UK’s electricity system this winter by using their fridges as a virtual battery pack for the energy grid.
Britain’s third-largest supermarket chain has signed up 300 stores and 18 distribution depots to schemes which can earn the grocery giant extra revenue while helping to balance the electricity grid.
Under the long-term deal with National Grid the supermarket’s nationwide networks of freezer aisles and storage fridges will make up a 13-megawatt power source – enough energy to power about 8,500 homes.
Asda has also signed up to a trial which could mean its fridges are called on at only 10 minutes’ notice to act as a safety net if there is an unexpected power station outage.
Related news
Asda scraps Aldi and Lidl price match
Asda has axed its Aldi and Lidl price match initiative…
Read more >Asda is preparing for a major revamp
Allan Leighton, the new chair of Asda, plans to turn…
Read more >Asda trials self-service returns
Asda is piloting a self-service returns drop box where shoppers…
Read more >Related news
Hungarian rice and blue wheat flour are also featured on the Hungarian community stand at the Biofach exhibition
Europe’s largest organic trade fair, Biofach in Nuremberg, is back…
Read more >“My Love for Trade Marketing” conference returns in one week
TRADE MARKETING, THE INDISPENSABLE? Thursday, February 13, 2025 | 9:00…
Read more >Open Marketing Forum on Hungarian Product Trademark Use – registration is now open!
On February 20, 2025, the Hungarian Product Marketing Forum will…
Read more >