Sainsbury’s Goes on the Go

Sainsbury’s is unveiling its new city convenience store format, delivering big innovation in small spaces for local shoppers. Sainsbury’s Mansion House store in London’s Square Mile is the retailer’s first On The Go store, combining freshly made and prepared in-store food and drink with convenient ways to shop with Sainsbury’s and Argos.

Nine more On the Go stores will open across Edinburgh, Bristol, Glasgow and London over the coming months, further testing the format in city centres. Sainsbury’s has over 130 Local stores in busy urban areas that could be converted into On the Go stores.

Customers can choose to eat-in – for the first time perch tables have been placed at the front of store giving customers somewhere to enjoy freshly made and baked food from an in-store pizza oven, bakery and Sushi Gourmet concession as well as hot porridge and drinks from a self-service coffee machine and orange juicer. Products from counters have also been conveniently brought to a ‘grab and go’ station at the front of the store. Changed three times a day, it will offer customers a range of food to go for breakfast, lunch and afternoon tea.

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