ROSSMANN: No tragedy, we’ll solve it! – new image campaign launched in spring 2025

By: Trademagazin Date: 2025. 04. 24. 11:51

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ROSSMANN, one of the most dynamically developing drugstore and perfumery chains in Hungary, reached another milestone in 2025: on April 19, it launched its latest image campaign, which is based on the previously presented “No Tragedy!” creative platform. The spring-summer campaign aims to address the brand’s broad target group with humor and emotions.

Screenshot

The campaign – which will be shown until September 30 – will also appear in television advertising blocks, digital channels and in stores, so consumers can encounter the brand’s message at every touchpoint.

The focus of the campaign is on perfect moments – and the mistakes that color even these.

The new creative concept focuses on the wedding as a particularly important life situation – an event during which we all strive for the most perfection possible. At the same time, life, as usual, can intervene – but at ROSSMANN we believe that even an unexpected mishap does not mean a tragedy.

The main message of the campaign is: “Is your life also full of important moments? No tragedy, we will solve it! You can always count on us!”

The new image campaign aims to bring the brand closer to the younger generation, families – and all those who are looking for a partner in everyday challenges. The humorous, yet human communication further strengthens the commitment of the ROSSMANN brand: we help you be where it really matters.
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