Grocery retail in top form

In the December 2014-May 2015 period grocery retail sales amounted to HUF 750 billion in the 90 categories audited by Nielsen. In value sales were 4 percent higher than in the base period and in terms of volume there was a 3-percent increase. Client service director Mónika Barta told that both value and volume sales improved above the average in the following from the top 10 categories: beer, carbonated soft drink, fruit juice, dairy snack. Value sales-wise the North East was the best region and in volume the South East performed the best. The concentration process of recent years came to a halt: stores with a floor space above 400m² realised 67 percent of value sales in the December-May period, just like a year earlier. The market share of stores bigger than 2,500m² dropped from 29 to 28 percent but the 401-2,500m² channel’s share grew from 38 to 39 percent.