About us

2026 will be the 21st year that Trade magazin is published. In the past we did our best to prove that from issue
to issue, Trade magazin offers advantages which are unique in the market of FMCG trade magazines.

Our team – those in the editorial office and our managers – is made up of well-known professionals, with whom
we have been working together in the past for more than 30 years, although not always for the same magazine

This magazine focuses on the market of fast moving consumer goods and is made for the decision makers of the sector, from our smallest manufacturer, distributor, retailer or catering partners to the managers and heads of the biggest companies, and of course to all the decision makers of service providers or manufacturers who are important for us. We focus on manufacturers and their most important sales channels – retailers, wholesalers and HoReCa units are in the centre of our attention.

In order to reach them, we use a regularly updated database with nationwide coverage. Trade magazin is printed in 20,000 copies per issue. At the moment 19,795 copies are distributed auditedly (2024 – second half of the year, MATESZ [Hungarian Audit Bureau of Circulations] audit). Trade magazine is now entitled to use the Hungarian Product trademark and has also received the Excellent Product certification trademark.

Trade magazin has been a strategic partner and the official journal of the international trade show Sirha Budapest from the beginning. Every other year we build our more than 800 square metre Future Store Innovations at the trade fair, which receives more than 1,000 trade visitors during the 3 days of the event. Our Future Store project has received the MMSZ Marketing award and special award several times in the past years, and also received the Marketing Diamond award. In addition to the Future Store, the START-UP Island will once again be featured in 2026, giving young, innovative companies the chance to be there and introduce themselves. Selected companies will be able to participate in the programme based on the decision of a professional jury, with the goal of highlighting the most promising new players and supporting their market entry.

At www.trademagazin.hu you can find the latest news every day, in Hungarian and in English language – just like in our magazine – in Hungarian and English, which from 2025 is available not onnly to read but also to listen to anywhere, anytime. On every workday our newsletter is sent to the e-mail addresses of our 6,000 partners and readers in Hungary and all over the world. Our website has on average 200,000 monthly visitors, our average page views are 500,000 per month and it features the digital issue of Trade magazin, which can also be found in our newsletter. In addition to our website and newsletter, you can also follow our news and events on our Facebook and LinkedIn pages, which have around 10,000 followers on both social media platforms. Our professional videos and summaries made at our events you can watch on our YouTube channel, which has nearly 11,000 followers.

It is a great help in our work and at the same time a real appreciation that we have been elected members of the World Retail Publishers international team of experts (formerly known as World Tour by SIAL).

We are proud of the fact that in 2025 Trade magazine earned the Business Superbrands recognition for the tenth time, and we won the Magyar Brands prize for the ninth time.

It is a professional acknowledgement for us that Trade magazine won the Value and Quality Award and we also received the Special Award of Academic Journalists and the Count István Széchenyi Family Award.

Our five-day Business Days conference, which has also won the Value and Quality Award, is held once a year and it is the biggest trade event in the FMCG sector. With more than 1,000 participants and 120 speakers, the conference gives visitors a clear picture of the state of play in the food industry, current trends in retail, the latest innovation efforts of brands and trends in communication solutions. Our Business Days event, as the traditional annual meeting of the profession, Dr István Nagy, Minister of Agriculture awarded a certiificate of appreciation, and the conference also won the Value and Quality Grand Prize and the Marketing Diamond Award of the Hungarian Marketing Association. (businessdays.hu)

Our half-day Business Meetup&Dinner event that is organized for company managers, exclusive business meeting on current topics for the profession, we invite important domestic and international experts as speakers. (businessmeetup.hu and businessdinner.hu)

We started organising most of our events in cooperation with the Chain Bridge Club and we continue to do so in most cases. We are actively involved in the work of the Chain Bridge Foundation, founded by the Chain Bridge Club, to sponsor disadvantaged high school students. (lanchidklub.hu and lanchidalapitvany.hu)

We are increasingly focusing on sustainability in every market, and that is why we have created our own competition, where we want to find positive examples that can be symbols of sustainability in a given year. Therefore, the winners of the competition will receive the Symbol of Sustainability. (fenntarthatosagszimboluma.hu)

Trade magazine launched the Future Talks business podcast three years ago, moderated by Szilvia Kriszó, Pulitzer Prize-winning journalist, where she talks to well-known and renowned businessmen, scientists and experts about visions, trends, economic and human factors in a casual and understandable way in order to bring closer the future for the audience week by week. In the first three years of the podcast series, nearly 80 programmes were published under the auspices of Trade magazine. The number of subscribers to the Future Talks podcast is already close to 11,000. (businesspodcast.hu)

Trade magazin has been organizing ‘Inno d’Or – Innovation of the Year’ for value-creating innovations for five years now. The results are announced as part of a trade day and award ceremony. (evinnovacioja.hu and innodor.hu)

The goal of our Retailer of the Year competition is to award once a year the most harmonious sales concept points that best satisfy the needs of their target audience, both in their design, appearance and represented values. In the competition, not only, but also entire commercial companies, commercial chains or organizations operating as such (franchises) can enter. In connection with the competition, we will organize the Retailer of the Year public vote on the Trade magazin website. For the award ceremony every year, it takes place at the biggest event of the profession, the gala dinner of the Business Days conference, where the most successful business can receive the Store of the Year award, and the most successful chain, the Retailer of the Year award. (evkereskedoje.hu)

To honour the work of trade marketing managers, we established the ‘Promotion of the Year’ competition. A trade day and a gala event create the setting for the announcement of the results.

We are founders and partners with Trade Marketing Club, and within the framework of this partnership we organise a conference and several club meetings every year, for colleagues who are convinced that trade marketing knowledge plays a vital role in their sales or marketing work. (trademarketing.hu)

We are founding members of POPAI Hungary Association, where the common goal of members is to understand and improve the efficiency of point of purchase marketing communication and point of sale marketing activities (popai.hu).

Trade magazin is the professional partner and FMCG media partner of the Signature 40 project, in which the founders and organizers search for the 40 most talented trade marketing, marketing and communication specialists every year based on professional recommendations. (signature40.hu)

In order to make Trade magazin successful in the future as well, we need your cooperation, feedback and partnership. Please read our magazine and use our services, and give us an opportunity to prove our usefulness to you as well!

Zsuzsanna Hermann
Managing Director – Editor-in-Chief
Trade magazin – the trade magazine