Weekday is using robotics to create “custom-made” jeans unique to your body shape

Weekday is using robotics to create custom-made jeans for its customers, scanning shoppers’ bodies to determine the perfect fit.

H&M’s subsidiary Weekday invited 100 customers to take part in its pilot and test the brand-new technology, hoping to establish “what they want from a custom-made denim product”.

Customers’ bodies were scanned instore to create an accurate digital model of their precise body shape, then customers were offered numerous customisation options for their unique pair of jeans.

The pilot used an algorithm created by Unspun to convert data from the body scan into a paper pattern and measurement list ready for production, which was then sent to H&M’s partner factories.

Shoppers’ “perfect” pairs of jeans were then returned to them within 10 days, allowing them to try them on and provide Weekday with feedback.

Customers reported an 80 per cent satisfaction rate with their custom jeans, well above the 65 per cent goal.

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