Traditional markets have a rival: many people buy vegetables and fruits here
I agree that the culture of greed has spread here, but at the same time we have plenty of very positive experiences – Gábor Kövesdi revealed in an interview for Portfolio. We talked with the founder of the recently launched Hungarian Kisckstarter, i.e. Brancs, about the debut of the platform, the first successful projects, the factors affecting crowdfunding in the current economic situation, especially inflation, and possible international expansion.

Crowdfunding was the basis
Brancs started in mid-May. Do the experiences of the first quarter confirm your preliminary, quite positive expectations?
There were very positive experiences, and of course very negative ones too, falling flat on your face if you will. 3-4 months ago, our hypothesis was that the more projects there are, the more people we can attract, then based on the law of large numbers, the more ideas can be realized with crowdfunding in Hungary. But it was already apparent in the first weeks that the Hungarian market and especially Hungarian society are still very far from this. In our country, only 10-15 percent of society knows about crowdfunding, and that is very little. Our other negative experience was that we met many project managers who thought that they had no more responsibilities with the campaign, they would just sit back and the customers and the millions would come pouring in. Project managers should place an important emphasis on, for example, social media, keep in touch with the press and, of course, communicate with potential customers. Thus, at Brancs, we pay much more attention than before to finding project managers who agree to cooperate even during the campaign.
The full article can be read on Portfolio, here…
Related news
The world of private labels is moving to Amsterdam again – interview with Peggy Davies, President of PLMA
PLMA’s 2025 World of Private Label trade fair is once…
Read more >(HU) Miből mennyi az elég? – válaszol Kovács András Péter
Sorry, this entry is only available in HU.
Read more >Tea garden near Budapest? Yes! And now anyone can be a part of it!
“Tea is not only important in the Far East or…
Read more >Related news
The 30,000-forint pensioner food voucher cannot be used in all stores
Between September 1 and October 15, the 30,000-forint pensioner food…
Read more >Baby Coupon Week at Rossmann – for the first time, the 10% discount is also available at the Online Drugstore
Between 4 and 10 August 2025, Rossmann is once again…
Read more >Tens of thousands of orders have already been placed in Kifli.hu’s new discount program
The number of subscribers to the Kifli.hu Xtra loyalty program…
Read more >