Fruit juices bought less often

GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009.

Last year 8 out of 10 households bought fruit juice, but 11 percent less often than before. The average household purchased 48 litres of fruit juice last year – 7 litres less than earlier (the average purchase was 2.9 litres per occasion). About half of the households bought 100% fruit juices.