Rioba: coffeehouse products from A to Z

By: Trademagazin editor Date: 2023. 03. 03. 16:47

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Hot beverages that are good for the soul too simply must be there on the menus of every café, bar and restaurant. For METRO it is a priority to always react to the latest trends with these products. METRO’s own brand RIOBA satisfies coffeehouse needs in full. The wholesaler sells every hot beverage related product under the Rioba brand name.

Intense, aromatic taste

The flagship of these products is Rioba coffee, which is roasted in Italy following hundred-year-old traditions. Rioba coffee is roasted to be relatively dark, and thanks to this it has an intense, aromatic taste with a note of chocolate. The product is available in a packaging that features an aroma-sealing valve, so that Rioba coffee is just as delicious months later as right after the roasting! Rioba coffee is available in whole bean and ground versions, in large and normal sizes, plus in capsule and instant variants as well, with several different intensity levels and types of roasting – exclusively in METRO stores.

Coffee and its sweet friends

Under the Rioba brand METRO also offers Italian style saucers and cups, chocolates and biscuits, milks, creams and nearly 20 different syrups for making coffees and cocktails. From these caramel syrup is the most popular by far. Innovation work never stops: in 2022 METRO came out with Rioba crystal sticks, which can be used not only for stirring but also for flavouring coffee and tea; the crystal sticks are available in six flavours.

METRO’s own brand and activities manager Tímea Tulkán told: they make sure that the company’s private label products such as Rioba offer high quality solutions at affordable prices for café, bar and restaurant owners. In 2023 METRO also gives a discount on these products to hospitality and retailer partners if they buy in large quantities.(x)