REWE Adds QR Code To Select Products For Traceability

German retailer REWE has added a QR code to a selection of meat and dairy items to offer customers more information about the origin of products.

The supermarket chain aims to share more information about the origin of the product and the individual production stages through this initiative.

Customers can learn more about the products by scanning the QR code on the product packaging and adding the batch or LOT number.

This process reveals product-specific information and the individual manufacturing stages along the product’s value chain up to its point of origin.

ESM