Extraordinary rush at Aldi: customers took home 290,000 clothes on the first day

Aldi’s national clothing sale, which started on September 11th, generated extremely strong sales. On the first day alone, more than 290,000 clothing items were sold, Aldi Hungary announced. As part of the campaign, customers could get various clothing items and shoes for a uniform price of 1,000 forints.

The sale set consists of nearly 700 different product types, of which approximately 400,000 pieces were still available at the end of the first day. However, a further price reduction came into effect from the second day of the discount: the remaining products are available for 800 forints. On the last day of the campaign, on September 17th, all affected products will be available for just 5 forints.

Double-digit sales growth and earlier store opening

According to the discount chain, a double-digit percentage increase in the number of customers was measured on the first day of the sale compared to the average Thursday sales. The outstanding interest was not only due to the low prices, but also to the fact that Aldi offered an unusually wide range of products with uniform pricing – a rarity in domestic retail.

As a result of the increased demand, Aldi has also modified its opening hours: starting from September 14, stores will open at 7 am on Sundays nationwide. The decision was justified by customer feedback, as many people want to do their weekend shopping early in the morning – either before their programs or because of work.

The chain of stores emphasized that the earlier opening does not affect the quality of the offer. Customers can still count on the usual fresh products – from vegetables and fruits to meat products, including the fresh offer of the display bakeries. Sunday closing time will be 7 p.m.

Responding to customer demand

According to Aldi, the change in opening hours is a clear response to customer demand and can contribute to a more convenient weekend shopping routine. The extraordinary discount campaign – which ranges from a starting price of 1,000 forints to a closing day sale of 5 forints – shows how a combination of volume, simple pricing and timing can achieve outstanding turnover.