Unusual formats

By: Trademagazin editor Date: 2024. 09. 17. 10:06

Paper bottle packaging is still in a test phase in the world of alcoholic beverages.

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This article is available for reading in Trade magazin 2024/8-9

Following Diageo’s 0.7l Johnny Walker in 2021 and Pernod Ricard’s 0.5l Absolut vodka last August, Diageo debuted with Bailey’s Minis in 80ml paper tubs in Barcelona this May. Departed Spirits has come out with a colourful, hip flask style packaging that brings something new to spirits packaging design. The slim, eye-catching metal cans look both nostalgic and //