Unusual cooperation

Small and large Hungarian breweries have launched a joint communication programme.

This article is available for reading in Trade magazin 2026/04

The campaign is called “1 Hungarian Beer” and it is implemented jointly by the Association of Hungarian Brewers (MSSZ) and the Association of Craft Breweries (KSE). Their goal is to call attention to the diversity, quality, and community-building power of Hungarian beer. The central element of the campaign is a 3-minute commercial.