DAY OF PROMOTIONS CONFERENCE AND
PROMOTION OF THE YEAR 2026 AWARD CEREMONY
Promotional trends and specific successful promotional campaigns
Full-day conference and
“Promotion of the Year 2026” award ceremony
Date: April 23, 2026, Thursday 9:00–16:45
Venue: Eiffel Palace, PwC conference room
(1055 Budapest, Bajcsy-Zsilinszky street 78.)
Why is it worth attending the event organized by Trade magazin?
• hear winning promotional ideas firsthand
• exclusive behind-the-scenes insights not shared elsewhere
• we openly discuss customers’ positive and negative opinions about specific promotions
In addition, participants can expect many joyful moments, award ceremonies and exciting professional presentations – from the latest promotional trends to practical advice.
Applications submitted to the “Promotion of the Year 2026” competition are evaluated each year by a professional jury, as well as consumers participating in focus group research conducted by Kantar Hoffmann, and the sponsors of special awards. The winning and special award-winning entries will also be presented in detail at the conference.
Details can be found in the program below!
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9.00–9.30 Arrival, registration
9.30–9.45 Welcome speech Hermann Zsuzsanna, Managing Editor-in-Chief of Trade magazin
9.45–10.45 Krisztián Steigervald, generation researcher at SteiGen
10.45–11.15 What do consumers like and dislike in promotions in 2026?
Focus group insights based on this year’s applications
Gábor Tolnai, Division Director at Kantar Hoffmann
11.15–12.00 Promotion of the Year 2026 – HoReCa promotions and Non-FMCG promotions
category award and special award ceremony
Presentation of applications and winning case studies
12.00–12.45 Lunch
12.45–13.30 Different consumer expectations across time and space
Virág Kiss, Senior Consultant at PwC
13.30–14.15 Promotion of the Year 2026 – Alcoholic and non-alcoholic beverage promotions
and Non-food promotions category award and special award ceremony
Presentation of applications and winning case studies
14.15–15.00 Promotion of the Year 2026 – Food promotions category
award and special award ceremony
Presentation of applications and winning case studies
15.00–15.20 Out-of-the-box opportunities in media – What do we see for 2026 based on 2025?
István Pál, Head of Analysis and Development at New Land Media (Lounge Group)
15.20–15.35 Coffee break
15.35-16.15 Promotion of the Year 2026 – Retail promotions
and Digital promotions category award and special award ceremony
Presentation of applications and winning case studies
16.15–16.45 Toast and photo session with the winners
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Participation fee: HUF 69,000 + VAT/person
For applicant companies: free participation for 1 person, and a 15% discount is provided on the full participation fee for each additional participant
Application deadline: April 13, 2026
We reserve the right to change the program!
Application form
Further information: marketing@trademagazin.hu
Event organizer:
Professional supporters of the event:
Cooperating partner:
Supporters:
