Promotion of the Year 2026 competition – call for entries and registration

Date: 2026. 02. 10. 00:00

Trade magazin once again announces a competition among FMCG sector players for the “Promotion of the Year 2026” award.

Entries may be submitted by the manufacturer/distributor of the product featured in the FMCG promotion and/or by the executor of the promotion. The competition is open to national promotions that were implemented between October 1, 2024 and December 31, 2025.

Entries can be submitted in the following categories:

– Food promotions
– Beverage promotions
– HoReCa promotions
– Non-Food (household chemicals and cosmetics) promotions
– Digital promotions
– Retail promotions
– Non-FMCG promotions

The success of the promotions entered into the competition will be decided by shoppers participating in market research, by category. The effectiveness of the promotional tools and the creative work will be evaluated by a professional jury. In the competition, the most cost-effective promotion may compete alongside the most creative one, or the one that generated the highest revenue growth!

Sustainability, CSR, as well as Trade magazin, POPAI and Trade Marketing Club special awards will also be presented, regardless of category, provided that applications related to these topics are submitted.

Entry deadline: February 10, 2026.

Entry fee: 1st application: HUF 99,000 + VAT / 2nd and additional applications: HUF 89,000 + VAT, (co-applicant fee: HUF 89,000 + VAT), which includes participation for 1 person at the award ceremony combined with the conference.

AWARD CEREMONY AT THE PROMOTIONS DAY CONFERENCE
Date: April 23, 2026
Participation fee: HUF 69,000 + VAT / person
(free of charge for 1 person per application)

For further information, please send an email to: ress.adrienn@trademagazin.hu

Promotion of the Year 2026 competition COMPETITION RULES

Promotion of the Year 2026 competition DATA PROTECTION NOTICE