Business Days 2010

The presentations can be download by clicking on the lecturers’ name.

The presentations can be downloaded here!

Program

29 September, Wednesday

10.30–12.30     Resetting the clocks?

Presentation and round table discussion with our experts, including representatives of the government, economic analysts and the trade, about the economic environment in Hungary and in influential foreign countries, about probable changes and changes in legislation.
Moderated by: József Tarsoly, managing director of Coca-Cola Hungary

Presenters:
Global macrotrends in the decades to come

György Jaksity, Chairman of Concorde

In the discussion institutional representatives and Lánchíd Club members will participate: László Hovánszky, chairman (Metspa), Dr. Jenő Andics (Carneol), Sándor Baja (LG), László Benedek (Heineken), Péter Boros (Co-op), Dr. Gábor Csirszka (Estraco), Endre Fazekas (Sió-Eckes), Zoltán Fekete (Márkaszövetség), Dr. Béla Fischer (Cukor Terméktanács és Cukoripari Egyesülés), György Földesi (BradoLine Group), Zoltán Házi (Nagybani Piac), Zsuzsanna Hermann (Trade magazin), István Justin (Feibra), Ferenc Kedves (PET Hungária),  László Kovács (PICK Szeged), Dr. András Köves (Soós Tészta/NT), Szilvia Krizsó (MTV), Tibor Kujbus (Reál), Ferenc Kuti (Ku-Glob), Attila László (Consat), Péter Magyar (Tradeover), István Matus (Antra ID), Dr. Géza Miklósvári (Pepsi Cola), Károly Molitórisz (Univer Product), László Murányi (Co-op), Tamás Plutzer (Aquarius Aqua/Buszesz), Zoltán Poór (PannonMill), Kornél Saltzer (Spar), György Seregi (Bonbonetti), Gábor Soltész (Ostoros-Novaj Bor), Bernadett Strasser-Kátai (MONA), Judit Szalóky-Tóth (Nielsen), Tibor Székács (Aldi), József Tarsoly (Coca-Cola), Dr. Imre Tímár (Tanner Trade), Zoltán Tóth (Grow Sales), Zsolt Vuleta (Bacardi-Martini), József Rácz, László Szilágyi

12.30–13.30          Lunch

13.30–15.00         Hour hand, minute hand (part 1)

Base material production, market and consumption: present endeavours, possible solutions
The new ministry speaks, company representatives and market data answer

Moderated by: Dr. Béla Fischer, Chairman of Cukor Terméktanács és Cukoripari Egyesülés

Presenters:

Zsolt Feldman, deputy state secretary in charge of agriculture of Ministry of Rural Development, Dr. Gábor Udovecz, director general of Agricultural Research Institute, Dr. György Raskó, agricultural economist, Gábor Soltész, chairman-director of Ostoros-Novaj Bor

15.00–15.15         Coffee break

15.15–17.30         Hour hand, minute hand (part 2)

Presenters:

Zoltán Gyaraky, head of food processing department of Ministry of Rural Development, Györgyné Folláth, director of ÉFOSZ, Péter Feiner, Chairman of OKSZ

Download Zoltán Gyaraky presentation with Your code:

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Round table discussion with the presenters of the afternoon session

17.30–19.30      Free time, conversations, recreation

19.30                  Garden Party

30 September, Thursday

7.00–10.00       Breakfast

10.00–13.00     Time’s up!

Presentation and round table discussion with the heads of retail chains and market research companies about facts, current plans and reinterpreted retailer-supplier relations
Moderated by: Zoltán Poór, president-CEO of PannonMill

Presenters:

Consumer expectations and FMCG retail trends

Judit Szalóky-Tóth, managing director of Nielsen

Are we good enough in crisis-management?

Ákos Kozák, managing director of GfK Hungária

Highlighted integrated customer management in B2B retail

György Óvári, sales director and Gábor Dávid, customer management director of Metro

Retailing in the 21st century – Glocalisation

Per Bank, CEO of Tesco

Answering future customers’ demands

Gábor Dolmányos, hypermarket operative director of Tesco

Participants of the round table discussion: Per Bank, CEO of Tesco, László Hovánszky, managing director of Metspa, Tibor Kujbus, general director of Reál, Vilmos Lázár, deputy chairman of CBA, László Murányi, CEO of Co-op Hungary, György Óvári, sales director of Metro, Kornél Saltzer, managing director of Spar, Tamás Szendrő, sales director of Csemege-Match, Tibor Székács, managing director of Aldi

13.00–14.00      Lunch

SECTION A

14.00–15.30     Digital alarm clock

Information technology and modernisation can improve efficiency and increase profits
Moderated by: Sándor Baja, operative director of LG

Presenters:

How does my company perform? Are my products good enough? Information within 60 seconds! Analyse data without help from experts, by using a 21st-century solution, Spotfire

Károly Petőcz, senior expert of Spotfire solutions of InfomatiX

EDI and e-invoice

Romulus Steinbinder, managing director of Synergon Retail Systems and

Zsolt Erdei , project co-ordinator of FrieslandCampina Hungária

Hungaricum Corner – Traditions meet the future

Éva Kozma, deputy commercial director of Szintézis and

Tímea Halmágyi, marketing director of CBA Plaza

Product data with a difference – experiences of a product launch

Istvanné Deé, IT director of Co-op Hungary

SECTION B

14.00–15.30 Time bombs

Brand innovation and private labels after the economic crisis
Moderated by: Dr. András Köves, Soós Tészta és NT

Presenters:

Back to the future

Otília Dörnyei, client service director of GfK Hungária

Update: clinically proven weight loss

Norbert Schobert, chairman of Update International

I love my boss – integrated marketing in a different way

Bertalan Bognár, marketing director of Magyar Posta

From the coffee shrub to the cup: a journey from Africa to Budaörs

Noémi Varga, category manager of Tchibo

15.30–16.00       Coffee break, conversation, recreation

SECTION A

16.00–17.30       Time zones

There is something new under the sun in logistics and packaging too
Moderated by: Péter Boros, commercial director of Co-op Hungary

Presenters:

Adequate answers to special needs in logistics – How to transport non-standard devices efficiently to the required place?

Zoltán S. Soós, owner-general manager and Márton Müller, Business Branch Director of Rafinanz Service

Mobile company management – Mobile phones and mobile codes in practice

Ádám Dálnoki, managing director of MobileEngine and Péter Kurucz, senior expert of GS1

Strategy planning of distribution network by Szemerey Transport Zrt.

Tamás Regensburger, business development director of Szemerey Transport

SECTION B

16.00–17.30         Clockmakers

Well-working methods and tricks for planning trade marketing activities – Trade Marketing Club meeting
Moderated by: Ágnes Csiby, managing director of In-Store Team and Ildikó Kátai, secretary general of POPAI Hungary

Presenter:

With harmonised steps towards consumers – Planning shopper and customer marketing at Beiersdorf

Ferenc Bartha, marketing manager of Beiersdorf

20.00                      Gala dinner, Lifetime Achievement Award ceremony and surprise programme

1 October, Friday

7.00–9.30             Breakfast

9.30–12.30           Time is running

How does electronic information transfer is prevailing in every field of communication?
Moderated by: László Benedek, sales director ofHeineken

Presenters:

Brand communications yesterday, today, tomorrow

Erik Vágyi, senior client service manager of Nielsen

The state of play in web 2.0 in Hungary? – Facebook and Twitter vs. the websites of brands

Dr. Róbert Pintér, online strategy director and Bíborka Kiss, market research director of Ipsos

In the trap of the Net

Dr. Kitti Almási, clinical psychologist

How many coupons can your mobile store?

Kornél Huber, senior sales executive of Origo

This is the way we watch television

Henrietta Boncsér, head of department of TV2 BRANDcare

In-store efficiency

Péter Kovács, instore strategy and business development director of Célcsoport Média

Media market review through an fmcg product

Katalin Miczinkó, advertising director of Ringier and

Henrietta Tüskés , category manager of Sanofi-Aventis

12.30–14.00    Lunch

Karoly Petocz, InformatiX