The Hungarian Bathing Association expects a record number of visitors this year

By: Trademagazin Date: 2025. 03. 19. 11:10

The Hungarian Bath Association expects that the number of visitors to domestic baths may exceed the 2019 record this year, and an average increase of 5 percent in ticket prices can be expected this year, the organization said at its press conference in Budapest on Wednesday.

Péter Zámbori, vice president of the Hungarian Bath Association, said: 33 million guests visited Hungarian baths in 2023, 5 percent more than last year, but this was still about 10 percent less than in 2019.

He drew attention to the fact that traffic data clearly show that Hungarian baths are key players in domestic tourism.

The total revenue of baths was about 238 billion forints in 2023, the annual data for 2024 are not yet available, but the net revenue from bath services has been continuously increasing since 2019. The net average price of spa tickets was 2,300 forints in 2019, and it was close to 4,000 forints last year, he indicated.

The proportion of card payments has already reached 70 percent in spas, and the SZÉP Card plays a major role in this, he added.

Zoltán Balogh, Secretary General of the Hungarian Spa Association, said that the organization is initiating a rethink of health insurance subsidies. The financing of spa treatments that can be used twice a year has not changed for 13 years, but the costs have increased drastically, and it would be necessary to develop a financing method that is accessible to everyone, he emphasized.