SPAR rewards customer loyalty with a record amount of over 1.5 billion SuperShop points

“The focus of SPAR Hungary’s business policy is on satisfied customers, for whom, in addition to our high-quality products, we strive to provide opportunities that allow them to shop more regularly at lower prices. The SuperShop program, which has been available in all SPAR and INTERSPAR stores since 2009 and has become popular, helps with this. In SPAR stores, regular customers can collect SuperShop points after their purchases, which they can redeem on their next purchase. They can receive price discounts on weekly changing product offers, sometimes block total discounts, and participate in prize draws. All of this has been taken to an even higher level by the MySPAR mobile application, which by 2025 had become an application used by many on a daily basis. As a result of our latest development, the digital receipt function has also arrived in the application, so purchases can also be tracked digitally in the application”

– explained Márk Maczelka, Head of Communications at SPAR Hungary.

In 2024, customers used more than 1.7 million individual SuperShop cards in SPAR and INTERSPAR stores for approximately 76 million purchases, collecting more than 1.5 billion points. SuperShop points can be redeemed at will, for any purchase, but the biggest discounts can be obtained with the SuperKupon offers – 1,000 and 2,000 HUF block total discounts – for regular customers using their cards. The chain also rewards them with double points for purchases made on birthdays or name days. In addition, SPAR offers about 30-40 “SuperShop-priced” products per week, the price discount of which can only be obtained by using a SuperShop card. The company also provides a “welcome coupon” offering a block total discount together with the completed and free-of-charge personalized SuperShop card sent by post.