Television advertising spots for this year’s Super Bowl sold for record prices

According to Peter Lazarus, head of television advertising for NBC Sports, which holds the rights to broadcast this year’s game, the price of a 30-second commercial this year was more than 8-10 million dollars. He added that this February will be “legendary” for the media company, as in addition to the 60th Super Bowl, they also own the broadcasting rights to the Winter Olympics, which is also a significant source of advertising revenue.

The six-time Super Bowl winner New England Patriots and the one-time champion Seattle Seahawks will face off at Levi Stadium, home of the San Francisco 49ers, in Santa Clara, California – early Monday morning Hungarian time.

The match This year’s halftime show will feature Bad Bunny, who won a Grammy award a week ago, and Green Day, who will also perform as part of the traditional “Half Time Show.” The singer and the band have recently criticized President Donald Trump’s immigration policies.

For conservative viewers, Turning Point USA, founded by Charlie Kirk, has organized an “alternative” entertainment show for the halftime show with performances by stars who are close to conservative ideals, including Kid Rock. The program is broadcast on the Internet and on certain television channels.

The Super Bowl is the most watched television broadcast in the United States every year, with 127.7 million viewers last year, a record in the series’ history.

Three older sports fans who have always been attended the Super Bowl so far. Don Crisman from Maine, Gregory Eaton from Michigan and Tom Henschel from Florida will be watching the final of the professional American football championship on site this year.