REGIO GAMES: billions in Christmas spending on the gaming market

The research is based on REGIO JÁTÉK’s own sales data and the results of a survey conducted between 10-14 November 2025. are based on an online survey conducted between 2011 and 2012, in which 1,919 Hungarian parents raising children under the age of 14 participated.

The research is not representative of the entire Hungarian population, but it is suitable for mapping the opinions and shopping habits of families with young children.

According to the information, half of the parents participating in the research spend between 10,000 and 20,000 forints on a child’s Christmas gifts, and another quarter plan to spend 20,000 and 30,000 forints. 15 percent of families exceed the 30,000 forint limit per child, while every tenth parent tries to spend less than 10,000 forints on gifts, they wrote.

Dávid Gyaraki, deputy managing director of REGIO JÁTÉK, explained in the announcement that from Black Friday to Christmas, our average online basket value could increase to 19,000 forints, which is 4 percent higher than last year, while a purchase in stores could reach an average of 13,500 forints, an increase of 5 percent.

– he added.

In terms of gift types, almost every parent puts a toy under the tree, 70 percent of families also buy books, and clothes are included in roughly every second gift package.

Approximately every fifth family chooses an experience gift – such as a cinema, circus or theatre ticket – especially for children aged 11-14 for.

The majority of parents choose board games for their children, and every second family also has some kind of skill-developing game, which dominates in the under-one-year-old and 1-3-year-old age groups. LEGO sets and creative sets come to the fore for 7-10-year-olds, while interest in scientific and electronic sets is growing among 11-14-year-olds, the statement pointed out.