Hard time for private labels in the market of chewing gum

Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account for 94 per cent of all sales. The sugar free segment accounts for 90 per cent of all sales and is still growing. The market share of private labels is an insignificant 2 per cent. Sales show no concentration at all. Over half of all sales of adult chewing gum are generated by small stores, while this proportion is almost two-thirds for children’s products.