Barilla puts QR code on certain pasta products

By: Trademagazin editor Date: 2022. 12. 13. 08:31

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Barilla prints QR codes on the packaging of ten of its most popular pasta products, as the Italian pasta maker seeks to support visually impaired consumers. This step will see Barilla extending its partnership with Be My Eyes, a platform that provides live audio and visual support for blind and visually impaired shoppers.