ProWein 2023: The industry’s leading trade fair met expectations with success

By: Trademagazin Date: 2023. 12. 05. 11:31

The ProWein trade fair was a resounding success in 2023 as well, with an outstanding evaluation from all participant groups and a significant international exposure.

Experts in the world of wines and spirits came from all over the world to enjoy three intensive trade days in Düsseldorf. At the center of everything was a wide and diverse range of wines and spirits from around the world. This year, the industry’s leading trade fair dealt, among other things, with sustainability, alternative packaging for wines, and non-alcoholic and low-alcohol beverages. Pop star Kylie Minogue, who presented her new alcohol-free rosé champagne as part of ProWein, also built on this.

“ProWein proved once again this year that it is the leading international trade fair for the wine and spirits industry. The passion of the producers also contributed greatly to this. Once again, we did our best to be not just good, but better”

– Erhard Wienkamp, managing director of the Messe Düsseldorf fair company, summed up the successful fair days.