ProVeg: Lidl in Germany offers the best value vegan basket
Following the introduction of price parity a year ago, Lidl is now the first German grocer to offer a vegan basket at no extra charge compared to the animal basket, according to a recent study by ProVeg.
According to the ProVeg survey, Lidl’s basket of plant-based cold cuts, sausages, burgers, fish fingers, fresh cheese and yoghurt, sliced cheese, cooking cream, milk, pizza and schnitzel is more affordable than a basket of the same animal products. In addition, Lidl offers the cheapest products in seven product categories. The result is thanks to Lidl’s own vegan brand, Vemondo, which has been available since October at the same price as conventional products in most categories.
According to Christoph Graf, Lidl’s German head of retail, the price parity of vegan alternatives is currently unique in German food retail. The discounter aims to make sustainable consumption affordable and easily accessible for all.
Since the alignment of prices for plant products and their animal equivalents, Lidl’s vegan sales have increased by more than 30%. In addition, Vemondo products have been deliberately displayed in stores alongside their animal counterparts to make it easier for customers to choose plant-based products.
Lidl aims to be the first in Germany to increase the proportion of plant protein sources in its product range to 20% and the share of alternative dairy products to 10% by 2030.
Related news
dm Rolls Out Reusable Displays Across Europe to Cut Waste and Emissions
German drugstore chain dm is introducing reusable product displays in…
Read more >FrieslandCampina, Lidl, ReGeNL Team Up For Regenerative Agriculture Pilot
FrieslandCampina has teamed up with Lidl and the Dutch National…
Read more >Lidl Reports 9% Sales Growth In Romania, Boosts Organic Sales In Switzerland
Lidl Romania saw strong growth in 2024, reporting over RON…
Read more >Related news
dm Rolls Out Reusable Displays Across Europe to Cut Waste and Emissions
German drugstore chain dm is introducing reusable product displays in…
Read more >FrieslandCampina, Lidl, ReGeNL Team Up For Regenerative Agriculture Pilot
FrieslandCampina has teamed up with Lidl and the Dutch National…
Read more >The ‘Csárda’ Becomes a Hungarikum at the Historic Hortobágy Inn
At its recent meeting held in Hortobágy, the Hungarikum Committee…
Read more >