Promotions and efficiency
Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for promotions and 77 per cent read promotional leaflets. Are there any differences between promotions in different sales channels? Yes, there are. The least customer loyalty is displayed by customers in hyper markets. Customers of supermarkets are less likely to go to another store because of a promotion, as price is a less important consideration for them. Customers of discount stores accept the limited assortment in exchange for constantly low prices. The efficiency of promotional activities can be improved, if distributors are aware of the diverse requirements of customers in different sales channels.
Related news
Related news
Fitch: Global economy recovering as tariff war eases – China and US may drive growth
Fitch Ratings expects stronger-than-expected economic performance in 2025: according to…
Read more >The market is not the primary driver of green corporate decisions in Hungary
The sustainability strategies and investments of domestic companies will be…
Read more >Melon import volume drops by 51 percent
Compared to last year, the volume of melon imports has…
Read more >