Product of the year Hungary 2012 – the winners
Product of the Year creates an opportunity for manufacturers to introduce their innovative products to consumers as soon as possible. Using the logo differentiates the given product from similar goods, plus strengthens consumer confidence and improves familiarity of the brand. I wish lots of success to the winners and I do hope that using the logo is going to increase sales. I believe that Product of the Year is going to be well-known soon and manufacturers are going to enter the competition with more and more products – Zsuzsa Folláth, managing director of ÉFOSZ (Federation of Hungarian Food Industries) points out.
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