Privát and Privát Max stores join CBA

This article is available for reading in Trade magazin 2025/4.

From 1 January 2025 the CBA network has more than 500 new stores, including Privát and Privát Max shops. In order to unify our store network, we are going to discontinue the Partner and Cél networks, whose shops will carry on under the Privát banner. In the future we are going to operate under three main brands: Príma, CBA and Privát. “CBA is a key player in the Hungarian retail sector and our goal is to build the future by continuously evolving and focusing on customer needs”, CBA president Vilmos Lázár told Trade magazin.//