Premium water in Coca-Cola’s portfolio

By: Trademagazin editor Date: 2017. 10. 28. 08:27

Coca-Cola North America has announced the acquisition of Topo Chico, a premium category mineral water brand. The Mexican product will be made available all over the USA. There is a more than 10 percent annual growth in the premium mineral water market, so it isn’t surprising that Coca-Cola is going in this direction too.

 

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