Asda opens its first ever premium convenience store

Asda has opened its first premium ‘Extra Special’ store offering the opportunity to shop the supermarket’s deluxe product range in a convenient roadside location.

The store, which can be found in Beaconsfield, Buckinghamshire, stocks 2,500 products including a large selection of Asda’s premium range products.

These include an extensive selection of fresh and chilled ‘Extra Special’ products, as well as ready meals and beers, wines and spirits.

As well as stocking a wide range of premium products, the first premium store will also have a different look and feel to a traditional grocery convenience format, taking cues from the retailer’s Extra Special branding – both inside the store and on the forecourt.

Retail Gazette